May 04, 2010
Tags:
music,
marketing,
web design,
graphic design,
e-team,
viral marketing,
street team,
social media,
new music business model,
brand ambassadors,
online team,
influencer marketing,
fan engagement,
fan management,
music business,
fan club management,
music marketing,
web 3.0,
fanmobilizer,
alan vantoai,
washington post,
business models,
dan blaemire,
revenue shares
Business Rx: He likes his employer’s idea so much he’d like to use it for a start-up. Does he tell the boss?
Spending a few years working for a company can spark entrepreneurial ideas. If your firm is finding success in one city, you might be curious to see if the business model might work in another. Alan VanToai found himself pondering just that. He had put his love of music to work as a grass-roots marketer for the past two years with a Los Angeles-based company called FanManager, helping to spread the word on up-and-coming bands. He’s learned a lot from FanManager founder Erik Koral.