November 26, 2008
Tags:
street team,
e-team,
social media,
viral marketing,
music,
marketing,
fan management,
web design,
fan engagement,
music marketing,
online team,
graphic design,
new music business model,
influencer marketing,
music business,
brand ambassadors,
fan club management,
tribes,
lefsetz,
seth godin's tribes
Bob Lefsetz. Love or or hate him, he is an important figure in the music world. His rants on the music business are hilarious and thought provoking and sometimes they can be irritating and infuriating. This latest post was GREAT though. Being a huge fan of Seth Godin’s Tribes, I think he really nailed his own version of Tribes as it relates to the music business. Remember, “your fan base is your Tribe!” Lead them and treat them with respect.