November 26, 2008
Tags:
music,
marketing,
web design,
graphic design,
e-team,
viral marketing,
street team,
social media,
new music business model,
brand ambassadors,
fan engagement,
influencer marketing,
online team,
fan management,
fan club management,
music marketing,
music business,
lefsetz,
tribes,
seth godin's tribes
Bob Lefsetz. Love or or hate him, he is an important figure in the music world. His rants on the music business are hilarious and thought provoking and sometimes they can be irritating and infuriating. This latest post was GREAT though. Being a huge fan of Seth Godin’s Tribes, I think he really nailed his own version of Tribes as it relates to the music business. Remember, “your fan base is your Tribe!” Lead them and treat them with respect.