November 21, 2008
Tags:
street team,
e-team,
social media,
viral marketing,
music,
marketing,
web design,
fan management,
fan engagement,
music marketing,
graphic design,
new music business model,
influencer marketing,
online team,
music business,
brand ambassadors,
fan club management,
political campaign,
democrat,
race,
presidential,
obama,
barack obama,
politics,
illinois politics
I was in awe for months as Obama crushed the social media and texting worlds during his campaign. I think it was probably the biggest single factor in him winning the election by connecting to the young generation using all of these great tools. Just seeing his 3 million Facebook friends vs McCain’s 600,000 was telling enough who the winner would be. The landscape of politics and campaigning has definitely been changed forever! Everything that he did can be applied to music marketing as well. Here is a great article about how Obama did it! Bands, you can do it too!